Maui Jim

The fastest growing premium polarized sunglass maker in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery.

Maui Jim sun wear launched in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, the fledgling company engineered the revolutionary PolarizedPlus® lens. Incorporated into seven new sunglass styles, a Classic Collection was introduced. And with that, Maui Jim has steadily built a cult following with new technologies that have revolutionized the sunglass.

The ‘Aloha Spirit’ permeates the philosophy at Maui Jim. Their “ohana” (Hawaiian for family) is passionate about creating the best sunglasses on the planet. Because at the end of the day, they want to see the world at its best – and they know that you do, too, no matter where you live. Aloha, friends!

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